Freelance digital media & strategy consultant
Marketing and Advertising | Melbourne, Australia, AU
Entrepreneurial, passionate digital native. Can in fact see the woods for the trees, whether that's in media, comms, content or general digital. And can handle the trees themselves, especially in the new digital specialities of social and content.
If I'm not working with other smart, digitally-savvy people, I'm not interested.
I've been back in Melbourne since Jan 2012, after 4 years in London. Enjoying the warmth, the craft beer, and the good coffee.
2013 - Present
Strategic intelligence director / Maxus
Working within the MaxusIntel team, and in the Maxus Melbourne office, to bring a data and digital-centric approach to media and comms planning.
2012 - Present
Freelance digital consultant / Andrew Pascoe
On a freelance and contract basis, I'm helping people & companies understand and implement digital marketing.
Most of my work upon coming back to Melbourne has been in digital strategy areas - which by definition crosses marketing, business, social, tech, media.
Engagements in the first 18 months have been across creative agencies, digital agencies, media agencies, and a publisher, and have ranged from one-off projects to on-going/retained work.
Senior Consultant / TrinityP3
Digital senior consultant (part-time basis).
Sales strategy manager / Business Spectator
Consultant to the Business Spectator and Eureka Report teams on all things sales strategy as needed. (Part-time basis.)
Associate Director / Mediacom
Social & strategy lead within MediaCom Beyond Advertising (MBA) - MediaCom's department focused on all things content & digital.
Director / Andrew Pascoe Ltd
Short- to medium-term contracts for a handful of agencies, including a communications planning agency & a digital media agency, consulting on social media and overall digital strategy for their clients, as well as managing client relationships.
Planning associate / Senior social media planner / i-level
Clients & projects were many and varied as I helped guide the social media team and also increasingly connected different divisions in the agency, but included Absolute Radio's Rock Off, the state of digital video, & new business.
Account manager / i-level
Key responsibilities included the following:
- Strategy and planning for clients including Sony UK (CE), Beck's, and BSkyB.
- Managing a team of planner buyers made up of display, search and affiliates.
- Key client day-to-day contact.
- Assisting account director with client P&L.
Interactive media manager / Sputnik Agency
Key responsibilities included:
- Development of media strategy in a full service digital agency
- Management of a small media team (3 people) to meet team revenue targets (with the targets of the quarter I left also likely to also be exceeded).
- Clients included Google, STA Travel, Shoppers Advantage, iinet.
Senior Business Executive / MindShare Interaction, Melbourne
Received the management-voted "Above and Beyond 2006" award.
Business Executive / MindShare Interaction, Melbourne
Received the management-voted "Rising Star 2005" award.
Communications Executive / Starcom Worldwide, Brisbane
Tutor - BBus - Media Planning Subject (P/T) / Queensland University of Technology
Tutor for two semesters of the Media Planning subject that students took as part of their QUT BBus (Comm) degree.
Mac operator - Studio / Starcom Worldwide, Brisbane